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Revitalising Women's Horlicks in India

Why is Women's Horlicks not fulfilling its promise? Are there strategies that can enable it to realize its latent promise?

Retail Promotions and Effectiveness

Understanding discounts from a customer perspective is critical to the success of any such offer. Read on to get insights on how customers value such offers.

A Framework for Retail Communication Strategies

To fully harness the potential of emerging markets, retail outlets need to focus, among other things, on their communication strategies. This article proposes a framework for retail communication.

Future of Retail in India with Emphasis on Consumer Durables

The global consumer surge has tipped in favour of developing markets like India. Can the domestic retail industry tackle the influx of foreign retailers? How would their retail operations change and how do they appeal the new class of Indian consumers?

Exploring Consumer Retail Shopping Experience

A detailed analysis of factors that contribute the most to the retail shopping experience.

Branded Apparel Penetration Beyond Metros

How should the large apparel brands play in markets beyond the metros?

Consumers' and Retailers' Perspective on Private Labels in Indian Apparel Retail

Have Private Labels been successful in gauging customer preferences and tastes?

Slow moving goods in FMCG segment: A study

Why are some FMCG products classified as “slow moving goods”?


Mr. Sanjay Kalra, Former CEO, Tech Mahindra

Sourav Mukherji, Associate Professor, on Knowledge Management in Indian Software Firms

Dr. Catherine Nickerson, Associate Editor, Journal of Business Communication (Sage)

Dr.Trilochan Sastry, Professor, IIM Bangalore

Dr. Padmini Srinivasan, Assistant Professor, IIM Bangalore

Dr.R. Srinivasan, Associate Professor, IIM Bangalore

Dr. Vijaya Marisetty, Associate Professor, IIM Bangalore

Dr. Rajeev Gowda, Professor, IIM Bangalore
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